A little about me

The pull toward marketing came early, drawn by the balance of creativity and analytics. I thought I wanted to be a designer, but ended up spending as much time studying advertising, data formatting, analytics and New Media for business (when it was called New Media…), as I did in Adobe Illustrator at University.

My first job was at a B2B SaaS start-up, and I have been on that path ever since, working across the full range of marketing and GTM disciplines, from demand generation and marketing operations to brand and product marketing. Whilst working I also studied with the Chartered Institute of Marketing. I have built marketing functions from the ground up twice, grown and led teams, and worked across start-up, scale-up and enterprise stages.

I'm organised and methodical, metric-driven, believing you measure what matters, while leaving room for the less measurable work that still moves marketing and GTM forward. I value team above individual credit, built on the understanding that we win together, and invest in strong relationships with stakeholders across sales and product.

I am based in the UK, with over a decade in London, used to regular US, and European travel as part of more recent roles.