My career story
B2B marketing leader for high-growth AI and SaaS
I've built B2B marketing functions from the ground up twice, at Akkroo and Re:infer, growing ARR from sub-$1M through to exit at both. Along the way I've led category creation for Event Lead Capture and Communications Mining, each central to an acquisition, and built full-stack teams across product marketing, demand generation, content, brand, events and sales development.
At UiPath, I joined through the Re:infer acquisition and now help drive its AI credentials as the business evolves from its RPA roots to become the leader in business orchestration and automation, leading product marketing across the AI and agentic portfolio.
16+
Years in B2B marketing
9+
Years in leadership roles
3x
Acquired
2x
Built from zero to exit
2020 to Present
UiPath & Re:infer
Joined Re:infer in 2020 as the first marketing hire, building the team and engine that took it from sub-$1M ARR to acquisition by UiPath in 2022. Led category creation for Communications Mining, secured a Gartner Cool Vendor award, and built the marketing stack and SDR function.
Inside UiPath, progressed through three expanding remits: Communications Mining, then Intelligent Document Processing, now the AI and Agentic portfolio covering AI Agents, Intelligent Document Processing (UiPath IXP), AI models (UiPath Helix model family), integrations and data (UiPath Integration Service, and UiPath Data Fabric). Drove IDP to category leadership, including UiPath's debut in the inaugural Gartner Magic Quadrant3, with four straight years of analyst recognition (Gartner3, Forrester4 and Everest5). Lead a team of product marketers for the portfolio, at a company with $1.9bn ARR1, where AI now features in 16 of the top 20 deals and AI-inclusive expansion deals run six times larger2.
Focus areas
- Product marketing strategy
- Category creation
- Messaging & positioning
- Demand generation
- Analyst relations
- Field enablement
Locations
- London, UK
- Seattle, US
- New York, US
- Bucharest, RO
London-based. Regular travel.
Highlights
- 1. UiPath Reports First Quarter Fiscal 2027 Financial Results, ir.uipath.com
- 2. UiPath (PATH) Q1 FY27 earnings call transcript, fool.com
- 3. UiPath Positioned as a Leader in the Gartner Inaugural Magic Quadrant for IDP, ir.uipath.com
- 4. UiPath Named a Leader in the Forrester Wave: Document Mining and Analytics Platforms, Q2 2026, ir.uipath.com
- 5. UiPath Recognized as a Leader in the Everest Group IDP Products PEAK Matrix Assessment 2025, ir.uipath.com
2017 to 2020
Integrate & Akkroo
Joined Akkroo in 2017 as employee 16 and first marketing management hire, building an inbound-led demand generation model. Grew the marketing team and built first SDR teams across the UK and US. Led the category-creation initiative that established Event Lead Capture, and built the brand and marketing technology stack that took the company to acquisition by Integrate1.
Went on to lead demand generation strategy for the combined business as Global Director of Demand Generation. Sat on the Global Marketing Leadership and EMEA Senior Leadership teams, reporting to the CMO, and led demand generation, content and events across a team of 12 spanning the US and EMEA.
Focus areas
- GTM strategy
- Demand generation
- Category creation
- Marketing Ops
- Messaging & positioning
Locations
- London, UK
- Phoenix, US
London-based. Regular travel.
Highlights
$34M
Akkroo acquisition1
#16
Employee joined as
12+
Built marketing and SDR teams
2
Senior leadership teams
Earlier roles
- Digital Marketing Manager, Xpenditure (acquired by Sodexo)2016 to 2017
- Digital Marketing Manager, HRS2014 to 2016
- Digital Marketing Executive, Yorkshire Cancer Research2013 to 2014
- Online Marketer, SSLPost2010 to 2013